ProposalLanding page & web design

A landing page that makes you look like a $10M company.

Everything you get when Spacered designs and builds your website, and how we can stay on as your design team after launch.

Scope
Landing page & website
Launch
About 4 weeks
Investment
$1,500
Read
6 minutes
Contents
  1. 01The problem
  2. 02Our approach
  3. 03Research
  4. 04Copy
  5. 05Design system
  6. 06Motion & 3D
  7. 07Speed & build
  8. 08Google & ChatGPT
  9. 09Analytics
  10. 10After launch
  11. 11Timeline
  12. 12Investment
  13. 13How we compare
  14. 14Questions
  15. 15Next steps

The problem

The usual way of getting a website is broken.

  • Huge upfront cost. You pay before the site does anything.
  • Months of waiting. Revision rounds while competitors ship.
  • Then you’re alone. The project ends. The site falls behind.
FIG.01Website value over timeIllustrative
Figure 1. Typical sites peak at launch and fade. Ours go live sooner and keep climbing.

Our approach

One team does it all: research, copy, design, build, search, and analytics. We launch fast, then improve with real data.

FIG.02The Spacered loop
Figure 2. One team, one loop. Nothing lost in handoffs.

Research

  • Competitor teardown. What they say, how they look, where they’re weak.
  • Your buyers. What they want, and what makes them hesitate.
  • Your angle. One sharp idea nobody else owns.
  • Real questions. What people ask Google and ChatGPT.
FIG.03Competitor teardownIllustrative
Figure 3. We score the field, find the space nobody owns, and put you there.

Copy

We write every line before we design a pixel, so there’s no lorem ipsum standing in for the real thing.

  • Headlines with a point of view
  • Proof right where doubt shows up
  • A voice you can reuse everywhere
FIG.04Headline editIllustrative
Figure 4. Specific beats clever. Every headline earns its place.

Design system

Your site runs on a real design system, so page fifty looks as good as page one. That consistency is most of what premium actually means.

FIG.05Design tokens
Figure 5. One system behind every page.
What the design system includes
TypographyType scale and font pairing
ColourTokens with accessible contrast
LayoutGrid and spacing, mobile first
ComponentsReusable, consistent building blocks
Art directionGraphics that are unmistakably yours

Motion & 3D

  • Scroll stories that unfold as you read
  • Micro-interactions that feel alive
  • 3D and WebGL moments people screenshot
  • Calm fallbacks for anyone who prefers less motion
FIG.06Motion system
Figure 6. Shared easing and 3D, so everything moves like one brand.

Speed & build

Designed and built by the same team, on the stack the best products ship with.

FIG.07Speed check
Figure 7. Every page passes Google's speed checks before it goes live.
Development stack
FrameworkNext.js and React
MotionTailwind CSS, Motion, Three.js
ContentA CMS your team can edit
HostingVercel, fast everywhere
QualityAccessible and tested on every device

SEO & AEO

Buyers increasingly ask AI before they search Google, so we make sure both know exactly who you are.

FIG.08AI answerIllustrative
Figure 8. When buyers ask AI for the best option, your name comes first.

Analytics

  • Every click, scroll, and signup tracked
  • Funnels and session replays
  • Uptime and error alerts
  • A plain-English monthly report
FIG.09Launch dashboardIllustrative
Figure 9. Traffic, conversions, and site health in one view.

After launch

Keep us on after launch and we become your embedded design team.

  • New pages on demand for launches and campaigns
  • Conversion tests that fix drop-offs
  • Search growth for the terms that matter
  • AI visibility, tracked and improved
FIG.10ExperimentIllustrative
Figure 10. Every change is tested. Winners stay.

Timeline

FIG.11Project timeline
Figure 11. A typical landing page. Bigger sites take longer.
Deliverables
StrategyBrief, competitor teardown, positioning
CopyEvery line, headline, and FAQ
DesignDesign system, desktop, mobile, motion
BuildLive site, CMS, animation, 3D
VisibilitySEO, AEO, structured data
AnalyticsDashboards, funnels, monitoring
OwnershipEverything, in your name

Investment

You pay one price to launch, and if you want us to stay on afterward, we become your on-demand design team.

LaunchFounding client rate

$1,500One-time

Everything in this proposal, from research to a live site.

  • Competitor research and strategy
  • Copy, design system, motion, and 3D
  • A lightning-fast build with a CMS
  • SEO, AEO, and analytics set up
  • Two revision rounds at every stage
On-demand teamOptional · 3 months

$900Per month

We stay embedded in your team after launch. You ask, we design and ship.

  • Unlimited requests, one at a time
  • Most requests delivered in 48 hours
  • New pages, sections, and conversion tests
  • Search and AI visibility upkeep
  • Extend month to month, or leave with a full handover

What’s included

Included

  • One landing page, up to 8 sections
  • Two revision rounds at every stage
  • A free redo if the first design direction misses
  • Forms, waitlist, email capture, and booking
  • Cookie banner, privacy policy, and accessibility check
  • Handover: walkthrough video, docs, and access

Not included

  • Stock photo and illustration licences
  • Domain, hosting, and paid tool plans
  • Extra pages (see add-ons)

Add-ons

  • Launch kitSocial share images, Product Hunt and X graphics, and an announcement email$400
  • IntegrationsCRM sync and Stripe checkoutFrom $250
  • Extra pageDesigned, written, and built to match$300
  • Rush deliveryLive in two weeks instead of four+30%

Terms

Terms
Payment50% to start, 50% at launch
BillingFixed prices. No hourly billing, ever.
AvailabilityFounding client rate, limited to a few launches a month
On-demand planUp to 3 months after launch, then month to month if you want

How we compare

  • Cost

    $1,500 launch, optional $900/mo

    In-house
    Your team's time
    Typical agency
    Big upfront invoice

  • Time to launch

    About four weeks

    In-house
    Whenever
    Typical agency
    Months

  • Research & copy

    Done for you

    In-house
    Rushed
    Typical agency
    Left to you

  • Design & build

    One team, start to finish

    In-house
    Whoever's free
    Typical agency
    Two teams, one handoff

  • Google & ChatGPT

    Built in

    In-house
    Invisible
    Typical agency
    Out of scope

  • After launch

    Better every month

    In-house
    On you
    Typical agency
    Project over

Questions

01Why not just use a template?

A template makes you look like everyone else who bought it. You'd still be missing the research, positioning, and copy that make a page convert, and the SEO, AI visibility, and analytics that make it grow.

02How much of our time will this take?

Very little. An hour for kickoff, then short reviews at each sign-off. Everything else runs async, with a live staging link so you can check progress whenever you like.

03What if we don't love the design?

It's rare, because the design is built on a strategy and copy you've already approved. You get two revision rounds at every stage, and if the first direction misses, we redo it for free.

04How is pricing structured?

Simple. $1,500 to design, build, and launch your site, paid 50% to start and 50% at launch. After launch, keep us as your on-demand design team for $900 a month. No hourly billing, no surprises.

05How does the on-demand plan work?

Send as many requests as you like. We work through them one at a time, and most are delivered within 48 hours. Keep us for three months after launch, extend month to month, or leave with a full handover.

06Can you guarantee ChatGPT will recommend us?

No one can honestly promise that. What we can promise is the groundwork AI assistants rely on: clear answers, structured data, and consistent facts about your brand. You'll also get a monthly report on what they actually say about you.

07What happens after launch?

You own a fast, fully measured site from day one. Keep us on as your embedded design team and we keep shipping pages, running tests, and growing your visibility. Or take the keys and run it yourselves.

08Will we be locked in?

Never. Code, design files, domain, and analytics are in your name, built on mainstream tools any good team can pick up.

Next steps

  1. 01Book a call30 minutes. No pitch deck.
  2. 02Get your planScope and timeline, tailored to you.
  3. 03Kick offLive in about four weeks.

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