ProposalBranding

A brand people remember, built as a living system.

You get strategy, identity, motion, sound, and whatever else your business needs, delivered as a live brand system instead of a logo and a PDF.

Scope
Strategy to launch
Delivery
About 3 weeks
Investment
$1,000
Read
7 minutes
Contents
  1. 01The problem
  2. 02Why Spacered
  3. 03Our approach
  4. 04Strategy
  5. 05Voice
  6. 06Identity
  7. 07Brand kit
  8. 08End to end
  9. 09Live brand system
  10. 10Timeline
  11. 11Investment
  12. 12How we compare
  13. 13Questions
  14. 14Next steps

The problem

  • Logo first, strategy never. It looks nice and means nothing.
  • Stops at the logo. Packaging, socials, and launch get figured out later, by someone else.
  • Then it drifts. A PDF nobody opens, and a brand that looks different everywhere.
FIG.01Brand drift
Figure 1. A PDF can't keep a brand consistent. A live system can.

Why Spacered

We build brands end to end, from the first insight to the last touchpoint.

  • 01Strategy-ledEvery design decision traces back to research and positioning.
  • 02A live brand systemOne link your whole team uses daily, instead of a PDF.
  • 03Tailored, end to endPackaging, merch, spaces, or a launch campaign, shaped around your business and included.
  • 04Motion, 3D, and soundA brand that moves and sounds like you, not just a still logo.
  • 05Developer and AI readyDesign tokens and a brand file your tools and AI assistants can read.
  • 06An embedded teamWe stay on after delivery, so the brand keeps getting sharper.

Our approach

A brand should be clear enough to remember, distinct enough to own, and consistent enough to scale.

FIG.02The Spacered loop
Figure 2. From research to a live system, owned by one team.

Strategy

  • Brand audit. What you have, what works, and what’s holding you back.
  • Market and competitor research. Your category, and the gaps nobody owns.
  • Audience insight. Who you’re for, and what they need to feel.
  • Positioning and brand platform. Purpose, values, personality, and one sharp idea.
FIG.03Brand teardownIllustrative
Figure 3. We score the field, find the space nobody owns, and put you there.

Verbal identity

  • Brand story, tagline, and messaging hierarchy
  • Tone of voice guide with real do's and don'ts
  • Naming for products and features
  • Launch copy for your site, socials, and deck
FIG.04Voice editIllustrative
Figure 4. Say it like nobody else in your category would.

Visual, motion & sonic identity

FIG.05Logo system
Figure 5. Built on a grid, tested at every size.
Identity deliverables
Logo systemPrimary, symbol, wordmark, mono, favicon
TypographyType pairing and a full type scale
ColourPalette with accessible contrast pairs
Graphic languagePatterns, grids, shapes, and iconography
Art directionPhotography and illustration style
MotionLogo animation and motion principles
SoundA sonic logo and UI sounds

Brand kit

Your identity, already applied to the things you use every week.

FIG.06Brand kit
Figure 6. Templates your team can use straight away.
Brand kit contents
SocialPost, story, carousel, and profile templates
PitchPitch deck and one-pager templates
StationeryBusiness cards, letterhead, invoices
EmailSignature and newsletter templates
LaunchAnnouncement graphics and share images

End to end

Most studios stop at the identity. We carry it everywhere your customers meet you, with the same team holding the same standard the whole way through.

FIG.07Brand ecosystem
Figure 7. One brand system, powering every touchpoint.
  • Digital. Social content, app icons, and email design.
  • Physical. Packaging, merch, signage, and retail or event spaces.
  • Campaigns. Launch campaigns, social content, and art direction.
  • Sensory. Motion, 3D, and sound that make the brand feel alive.

Live brand system

Instead of flattening your brand into a file, you get a live brand site that your team, partners, developers, and AI tools can actually use.

FIG.08Live brand system
Figure 8. Your brand, one link away. Always current.
  • One link, always up to date
  • Copy colours and fonts in one click
  • Download logos and assets instantly
  • Design tokens and motion values for developers
  • A brand file your AI tools can read
  • Private access for your team and partners

Timeline

FIG.09Project timeline
Figure 9. Strategy to live brand system. Tailored pieces are scheduled around your launch.

Investment

It’s one fixed price, tailored to your business, and if you want to keep us close afterward, ongoing brand support is there too.

BrandFounding client rate

$1,000One-time

Everything in this proposal, tailored to your business.

  • Brand audit, research, and strategy
  • Verbal identity and launch copy
  • Visual, motion, and sonic identity
  • A brand kit for launch day
  • Pieces tailored to your use case
  • A live brand system
Brand supportOptional

$400Per month

Your embedded brand team after delivery. You ask, we design.

  • Unlimited requests, one at a time
  • Most requests delivered in 48 hours
  • Campaigns, socials, decks, and rollout
  • Your live brand system kept current

What’s included

Included

  • Brand audit and strategy brief
  • Story, tagline, messaging, and tone of voice
  • Logo system, typography, colour, and graphic language
  • Logo animation and a sonic logo
  • Social, pitch, stationery, email, and launch templates
  • A live brand system with tokens and a brand file
  • Two revision rounds, plus a free redo of the first direction
  • Tailored pieces for your use case (see below)
  • All source and export files

Not included

  • Font licence fees
  • Printing and production
  • Photo and video shoots
  • Trademark registration

Tailored to your use case

Based on what your business actually needs, we fold the right pieces into your package, no surprise quotes.

Digital

  • Social content pack
  • App icon and store listing assets
  • Email and newsletter design

Content

  • Illustration library
  • Custom icon set
  • 3D brand assets and renders
  • Photography art direction

Physical

  • Packaging design
  • Merch and swag
  • Signage and wayfinding
  • Retail, office, and event spaces

Launch

  • Launch campaign and art direction
  • Full pitch deck design
  • Launch announcement graphics

Terms

Terms
Payment50% to start, 50% on delivery
BillingFixed prices. No hourly billing, ever.
AvailabilityFounding client rate, limited to a few brands a month
Brand supportOptional $400/month, month to month after delivery

How we compare

  • Starting point

    Research and strategy

    In-house
    A logo someone liked
    Typical agency
    Moodboards
  • What you get

    Identity, motion, sound, and a brand kit

    In-house
    A logo and colours
    Typical agency
    An identity
  • How it's delivered

    A live brand system

    In-house
    Scattered files
    Typical agency
    A PDF
  • Beyond the identity

    Packaging, merch, spaces, campaigns

    In-house
    Figure it out
    Typical agency
    Another agency
  • Developers & AI tools

    Tokens and a brand file

    In-house
    Guesswork
    Typical agency
    Screenshots
  • Extras

    Tailored into the package

    In-house
    Extra budget
    Typical agency
    Quoted separately
  • After delivery

    An embedded brand team

    In-house
    On you
    Typical agency
    Project over

Questions

01Is this just a logo and a colour palette?

Not even close. You get strategy, voice, a full visual, motion, and sonic identity, a brand kit, and a live brand system, plus the pieces your business needs, like packaging, merch, or a launch campaign.

02What's a live brand system?

A private brand site. Logos, colours, type, motion, and assets live behind one link, always up to date, with design tokens for your developers and a brand file your AI tools can read.

03What if we need packaging, merch, or a launch campaign?

It's part of the package. We tailor what's included to your business, so a D2C brand gets packaging and a SaaS startup gets a launch kit, all for the same price.

04We already have a logo. Can you refresh it?

Yes. When the equity is worth keeping, we sharpen and systemise what you have instead of starting from zero.

05How much of our time will this take?

A kickoff workshop, then short reviews at each sign-off. Everything else runs async, and you can see work in progress whenever you like.

06How is pricing structured?

$1,000 for your brand, paid 50% to start and 50% on delivery, with the pieces your use case needs included. After delivery, brand support is an optional $400 a month. No hourly billing, no surprise quotes.

07Who owns the brand?

You do. Logo files, source files, and the brand system are yours, with no lock-in.

Next steps

  1. 01Book a call30 minutes. No pitch deck.
  2. 02Get your planA package tailored to your business.
  3. 03Kick offYour brand in about three weeks.

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